What is Digital Strategy

Digital strategy is the application of digital technologies to business models to form new differentiating business capabilities.
In the future, all business strategies will be the digital strategy. The digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.

There is a tendency to talk about digital transformation interchangeably with digital strategy. The two terms are closely related but differ in scope. Digital transformation drives change in three areas: customer experience, operational processes, and business models. The process of digital transformation requires coordination across the entire organization and involves business culture changes…

Digital Strategy

What is Digital Strategy

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